/* ==========================================================================
   Páginas nuevas: home y especialidades (Marketing, Marca y diseño, Números)
   Todo va dentro de <main class="v2 v2-home"> o <main class="v2 v2-esp">,
   así no toca el menú, el footer ni las páginas que siguen solo con style.css.
   ========================================================================== */

.v2 {
  --primary: #043878; --primary-dark: #00255c; --accent: #a47f40; --accent-light: #d8c17b;
  --bg: #f2f0e4; --paper: #fbfaf4; --text: #1a1a1a; --muted: #555; --line: #e2dccb; --white: #fff;
  --loss: #b5543c;
  --serif: 'DM Serif Display', serif; --sans: 'Inter', sans-serif;
  display: block;
  font-family: var(--sans);
  color: var(--text);
  background: var(--paper);
  line-height: 1.6;
  font-size: 16px;
}
.v2 a { color: inherit; }
.v2 [id] { scroll-margin-top: 90px; }
.v2 .container { max-width: 1160px; }
.v2 section { padding: 88px 0; }
.v2 h1, .v2 h2, .v2 h3, .v2 h4 { font-family: var(--serif); font-weight: 400; color: var(--primary-dark); line-height: 1.15; margin: 0; }
.v2 h2 { font-size: clamp(1.9rem, 3.4vw, 2.6rem); margin-bottom: 14px; }
.v2 h3 { font-size: 1.3rem; }
.v2-home section { padding: 96px 0; }
.v2-home h2 { font-size: clamp(1.9rem, 3.4vw, 2.7rem); }
.v2-home h3 { font-size: 1.35rem; }
.v2 em { font-style: italic; color: var(--accent); }
.v2 .eyebrow { display: inline-block; font-size: .75rem; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--accent); margin-bottom: 12px; }
.v2 .lead { font-size: 1.1rem; color: var(--muted); max-width: 640px; }
.v2 .center { text-align: center; }
.v2 .center .lead { margin: 0 auto; }
.v2 .btn { display: inline-flex; align-items: center; gap: 8px; padding: 14px 26px; border-radius: 999px; font-weight: 600; text-decoration: none; font-size: .98rem; transition: transform .2s, background .2s; border: 0; cursor: pointer; font-family: var(--sans); }
.v2 .btn:hover { transform: translateY(-1px); letter-spacing: normal; }
.v2 .btn-primary { background: var(--primary-dark); color: var(--white); }
.v2 .btn-primary:hover { background: var(--primary); }
.v2 .btn-gold { background: var(--accent); color: var(--white); }
.v2 .btn-gold:hover { background: #8d6c35; }
.v2 .link { font-weight: 600; color: var(--primary); text-decoration: underline; text-underline-offset: 3px; }

/* ==========================================================================
   Home: hero
   ========================================================================== */
.v2-home .hero { padding: 152px 0 88px; background: var(--bg); }
.v2-home .hero-grid { display: grid; grid-template-columns: 1.15fr .85fr; gap: 56px; align-items: center; }
.v2-home .hero h1 { font-size: clamp(2.3rem, 4.6vw, 3.6rem); margin-bottom: 20px; }
.v2-home .hero p.lead { font-size: 1.15rem; color: #3a3a3a; margin-bottom: 28px; }
.v2 .hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 18px 24px; }
.v2 .hero-meta { display: flex; flex-wrap: wrap; gap: 8px 22px; margin-top: 28px; font-size: .9rem; color: var(--muted); }
.v2 .hero-meta span::before { content: "✓ "; color: var(--accent); font-weight: 700; }
.v2 .team-stack { background: var(--white); border: 1px solid var(--line); border-radius: 20px; padding: 26px; box-shadow: 0 20px 50px rgba(0,37,92,.08); }
.v2 .team-stack .ts-title { font-size: .8rem; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--accent); margin-bottom: 16px; }
.v2 .ts-row { display: flex; align-items: center; gap: 14px; padding: 12px 0; border-top: 1px solid var(--line); }
.v2 .ts-row:first-of-type { border-top: 0; }
.v2 .ts-row img { width: 56px; height: 56px; border-radius: 50%; object-fit: cover; object-position: center 30%; flex: none; }
.v2 .ts-row strong { display: block; color: var(--primary-dark); }
.v2 .ts-row small { color: var(--muted); font-size: .9rem; }
.v2 .ts-foot { margin-top: 14px; padding-top: 14px; border-top: 1px dashed var(--line); font-size: .92rem; color: var(--primary-dark); font-weight: 600; }
@media (max-width: 900px) { .v2-home .hero-grid { grid-template-columns: 1fr; gap: 36px; } }

/* Home: qué resolvemos */
.v2 .problems { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; margin-top: 48px; }
.v2 .problem { background: var(--white); border: 1px solid var(--line); border-radius: 18px; padding: 30px 26px; display: flex; flex-direction: column; }
.v2 .problem .num { font-family: var(--serif); font-size: 2.2rem; color: var(--accent); line-height: 1; }
.v2 .problem h3 { margin: 12px 0 10px; }
.v2 .problem .sym { color: var(--muted); font-size: .95rem; margin-bottom: 20px; }
.v2 .problem .sol { margin-top: 16px; font-size: .93rem; }
.v2 .how { list-style: none; border-top: 1px solid var(--line); margin-top: auto; }
.v2 .how li { display: grid; grid-template-columns: 36px 1fr; gap: 12px; align-items: start; padding: 13px 0; border-bottom: 1px solid var(--line); font-size: .93rem; }
.v2 .how img { width: 36px; height: 36px; border-radius: 50%; object-fit: cover; object-position: center 30%; }
.v2 .how b { display: block; font-size: .78rem; letter-spacing: .06em; text-transform: uppercase; color: var(--primary); }
@media (max-width: 900px) { .v2 .problems { grid-template-columns: 1fr; } }

/* Home: método */
.v2 .method { background: var(--primary-dark); color: #e8ecf5; }
.v2 .method h2 { color: var(--white); }
.v2 .method .lead { color: #c3cce0; }
.v2 .steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; margin-top: 52px; border-top: 1px solid rgba(255,255,255,.18); }
.v2 .step { padding: 28px 24px 0 0; position: relative; }
.v2 .step::before { content: ""; position: absolute; top: -6px; left: 0; width: 11px; height: 11px; border-radius: 50%; background: var(--accent-light); }
.v2 .step .when { font-size: .78rem; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--accent-light); }
.v2 .step h3 { color: var(--white); margin: 8px 0 10px; }
.v2 .step p { font-size: .95rem; color: #c3cce0; }
.v2 .step .gets { margin-top: 14px; font-size: .88rem; color: #fff; background: rgba(255,255,255,.07); border-radius: 10px; padding: 10px 12px; }
.v2 .step .gets b { color: var(--accent-light); }
.v2 .faces { display: flex; margin-top: 14px; }
.v2 .faces img { width: 34px; height: 34px; border-radius: 50%; object-fit: cover; object-position: center 30%; border: 2px solid var(--primary-dark); margin-right: -8px; }
@media (max-width: 900px) { .v2 .steps { grid-template-columns: 1fr 1fr; row-gap: 36px; } }
@media (max-width: 560px) { .v2 .steps { grid-template-columns: 1fr; } }

/* Home: quiénes somos */
.v2 .team-section { background: var(--bg); }
.v2 .team-stage { position: relative; aspect-ratio: 16/9; border-radius: 24px; overflow: hidden; margin-top: 48px; background: var(--primary-dark); box-shadow: 0 30px 70px rgba(0,37,92,.22); }
.v2 .team-stage video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: 0; transition: opacity 1s linear; }
.v2 .team-stage video.on { opacity: 1; }
.v2 .team-stage::after { content: ""; position: absolute; inset: 0; pointer-events: none; box-shadow: inset 0 0 120px rgba(0,20,50,.45); }
.v2 .team-photo { display: block; width: 100%; aspect-ratio: 16/9; object-fit: cover; border-radius: 24px; margin-top: 48px; box-shadow: 0 30px 70px rgba(0,37,92,.22); }
.v2 .person { position: absolute; left: 0; top: 0; z-index: 2; display: flex; align-items: center; gap: 10px; width: max-content; background: rgba(251,250,244,.96); border-radius: 999px; padding: 6px 18px 6px 6px; box-shadow: 0 10px 30px rgba(0,0,0,.3); opacity: 0; transition: opacity .6s; }
.v2 .team-stage.ready .person { opacity: 1; }
.v2 .person[data-who="ivan"] { transform: translate(-50%, -50%); }
.v2 .person[data-who="rosario"] { transform: translate(14px, -50%); }
.v2 .person[data-who="emiliano"] { transform: translate(-50%, -75%); }
.v2 .person img { width: 56px; height: 56px; border-radius: 50%; object-fit: cover; object-position: center 30%; border: 2px solid var(--accent-light); }
.v2 .person b { display: block; color: var(--primary-dark); font-size: .95rem; line-height: 1.2; }
.v2 .person small { display: block; color: var(--accent); font-size: .7rem; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; }
.v2 .team-bios { display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px; margin-top: 40px; }
.v2 .bio { display: grid; grid-template-columns: 48px 1fr; gap: 4px 14px; align-items: start; }
.v2 .bio img { width: 48px; height: 48px; border-radius: 50%; object-fit: cover; object-position: center 30%; grid-row: span 3; }
.v2 .bio h3 { font-size: 1.25rem; }
.v2 .bio .role { font-size: .88rem; color: var(--accent); font-weight: 600; }
.v2 .bio p { font-size: .95rem; color: var(--muted); }
.v2 .together { margin-top: 48px; border-top: 1px solid var(--line); padding-top: 30px; font-family: var(--serif); font-size: clamp(1.2rem, 2vw, 1.5rem); line-height: 1.4; color: var(--primary-dark); text-align: center; max-width: 860px; margin-left: auto; margin-right: auto; }
.v2 .together strong { font-weight: 400; color: var(--accent); }
.v2 .team-more { margin-top: 20px; }
@media (max-width: 900px) { .v2 .team-bios { grid-template-columns: 1fr; max-width: 520px; margin-left: auto; margin-right: auto; } }
@media (max-width: 640px) {
  .v2 .team-stage { border-radius: 16px; margin-left: -8px; margin-right: -8px; }
  .v2 .person { gap: 6px; padding: 3px 10px 3px 3px; }
  .v2 .person img { width: 30px; height: 30px; border-width: 1.5px; }
  .v2 .person b { font-size: .72rem; }
  .v2 .person small { display: none; }
  .v2 .person[data-who="rosario"] { transform: translate(8px, -50%); }
}
@media (prefers-reduced-motion: reduce) { .v2 .team-stage video { transition: none; } }

/* Home: clientes fundadores */
.v2 .founders { padding: 64px 0 0; }
.v2 .founders-box { max-width: 780px; margin: 0 auto; background: var(--white); border: 1px solid var(--line); border-left: 3px solid var(--accent); border-radius: 16px; padding: 26px 30px; }
.v2 .founders-box p { margin: 6px 0 12px; font-size: 1.05rem; }
.v2 .founders-box strong { color: var(--primary-dark); }

/* Home: contacto */
.v2 .contact { background: var(--bg); }
.v2 .contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: start; }
.v2 .form { background: var(--white); border: 1px solid var(--line); border-radius: 18px; padding: 30px; }
.v2 .form label { display: block; font-size: .88rem; font-weight: 600; margin: 14px 0 6px; color: var(--primary-dark); }
.v2 .form label:first-child { margin-top: 0; }
.v2 .form input, .v2 .form select, .v2 .form textarea { width: 100%; padding: 12px 14px; border: 1px solid var(--line); border-radius: 10px; font: inherit; background: var(--paper); }
.v2 .form input:focus, .v2 .form select:focus, .v2 .form textarea:focus { outline: 2px solid var(--accent); border-color: transparent; }
.v2 .form .btn { width: 100%; justify-content: center; margin-top: 20px; border: 0; cursor: pointer; font: 600 1rem var(--sans); }
.v2 .contact-list { list-style: none; margin-top: 24px; }
.v2 .contact-list li { padding: 10px 0; border-bottom: 1px solid var(--line); font-size: .97rem; }
@media (max-width: 900px) { .v2 .contact-grid { grid-template-columns: 1fr; } }

/* ==========================================================================
   Home y especialidades: la regla y las preguntas frecuentes
   ========================================================================== */
.v2 .rule { background: var(--bg); }
.v2 .rule-box { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; align-items: center; }
.v2 .rule-box blockquote { font-family: var(--serif); font-size: clamp(1.4rem, 2.4vw, 1.9rem); color: var(--primary-dark); line-height: 1.3; border-left: 3px solid var(--accent); padding-left: 22px; }
@media (max-width: 900px) { .v2 .rule-box { grid-template-columns: 1fr; } }
.v2 .faq { max-width: 780px; margin: 40px auto 0; }
.v2 .faq details { border-bottom: 1px solid var(--line); padding: 18px 0; }
.v2 .faq summary { cursor: pointer; font-weight: 600; color: var(--primary-dark); list-style: none; display: flex; justify-content: space-between; gap: 16px; }
.v2 .faq summary::-webkit-details-marker { display: none; }
.v2 .faq summary::after { content: "+"; color: var(--accent); font-size: 1.3rem; line-height: 1; }
.v2 .faq details[open] summary::after { content: "–"; }
.v2 .faq details p { margin-top: 10px; color: var(--muted); }

/* ==========================================================================
   Especialidades: estructura común
   ========================================================================== */
.v2 .crumbs { font-size: .85rem; color: var(--muted); padding: 18px 0 0; }
.v2 .crumbs a { text-decoration: none; color: var(--primary); }
.v2 .crumbs a:hover { text-decoration: underline; }
.v2 .crumbs span { margin: 0 6px; color: var(--accent); }
.v2-esp .hero { padding: 108px 0 88px; background: var(--bg); }
.v2-esp .hero-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: 52px; align-items: center; margin-top: 28px; }
.v2-esp .hero h1 { font-size: clamp(2.1rem, 4.2vw, 3.2rem); margin-bottom: 18px; }
.v2-esp .hero .lead { color: #3a3a3a; margin-bottom: 26px; }
.v2 .who { display: flex; align-items: center; gap: 12px; margin-top: 28px; padding-top: 22px; border-top: 1px solid var(--line); }
.v2 .who img { width: 52px; height: 52px; border-radius: 50%; object-fit: cover; object-position: center 30%; border: 2px solid var(--accent-light); }
.v2 .who small { display: block; color: var(--muted); font-size: .85rem; }
.v2 .who strong { color: var(--primary-dark); }
@media (max-width: 900px) { .v2-esp .hero-grid { grid-template-columns: 1fr; } }

.v2 .board { background: var(--white); border: 1px solid var(--line); border-radius: 20px; padding: 22px; box-shadow: 0 24px 60px rgba(0,37,92,.12); }
.v2 .board-head { display: flex; justify-content: space-between; align-items: baseline; gap: 10px; margin-bottom: 16px; }
.v2 .board-head b { color: var(--primary-dark); }
.v2 .board-head small { color: var(--muted); font-size: .75rem; }
.v2 .board-foot { margin-top: 12px; font-size: .78rem; color: var(--muted); border-top: 1px dashed var(--line); padding-top: 10px; }
.v2 .kpis { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; margin-bottom: 18px; }
.v2 .funnel + .kpis { margin: 16px 0 0; }
.v2 .kpi { background: var(--paper); border: 1px solid var(--line); border-radius: 12px; padding: 10px 12px; }
.v2 .kpi small { display: block; font-size: .7rem; color: var(--muted); text-transform: uppercase; letter-spacing: .06em; }
.v2 .kpi b { font-family: var(--serif); font-weight: 400; font-size: 1.35rem; color: var(--primary-dark); }
.v2 .kpi .ok { color: var(--accent); }
.v2 .kpi .down { color: var(--loss); }

.v2 .symptoms { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 40px; }
.v2 .symptom { background: var(--white); border: 1px solid var(--line); border-radius: 16px; padding: 24px; }
.v2 .symptom q { display: block; font-family: var(--serif); font-size: 1.25rem; color: var(--primary-dark); line-height: 1.3; margin-bottom: 10px; quotes: "“" "”"; }
.v2 .symptom p { color: var(--muted); font-size: .95rem; }
@media (max-width: 900px) { .v2 .symptoms { grid-template-columns: 1fr; } }

.v2 .services-section { background: var(--bg); }
.v2 .services { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 40px; }
.v2 .service { background: var(--white); border: 1px solid var(--line); border-radius: 18px; padding: 28px; transition: border-color .3s, box-shadow .3s; }
.v2 .service:target { border-color: var(--accent); box-shadow: 0 0 0 3px rgba(164,127,64,.18); }
.v2 .service .tag { display: inline-block; font-size: .7rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--white); background: var(--accent); border-radius: 99px; padding: 3px 10px; margin-bottom: 10px; }
.v2 .service h3 { margin-bottom: 8px; }
.v2 .service p { color: var(--muted); font-size: .95rem; }
.v2 .service .gets { margin-top: 14px; padding: 12px 14px; background: var(--paper); border-radius: 10px; font-size: .9rem; }
.v2 .service .gets b { color: var(--primary-dark); }
.v2 .service.featured { grid-column: 1 / -1; display: grid; grid-template-columns: 1fr 1fr; gap: 28px; align-items: start; border-color: var(--accent-light); }
@media (max-width: 900px) { .v2 .services { grid-template-columns: 1fr; } .v2 .service.featured { grid-template-columns: 1fr; } }

.v2 .calc { background: var(--primary-dark); color: #e8ecf5; border-radius: 16px; padding: 22px; }
.v2 .calc h4 { font-size: 1.2rem; color: #fff; margin-bottom: 4px; }
.v2 .calc > small { display: block; color: #c3cce0; font-size: .8rem; margin-bottom: 14px; }
.v2 .calc > small a { color: var(--accent-light); }
.v2 .calc-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }
.v2 .calc label { font-size: .75rem; color: #c3cce0; display: block; margin-bottom: 4px; }
.v2 #ads .calc label { min-height: 2.4em; }
.v2 .calc input { width: 100%; padding: 10px 12px; border-radius: 10px; border: 1px solid rgba(216,193,123,.35); background: rgba(255,255,255,.06); color: #fff; font: 600 1rem var(--sans); }
.v2 .calc input:focus { outline: 2px solid var(--accent-light); outline-offset: 1px; }
.v2 .calc-out { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; margin-top: 14px; }
.v2 .calc-out div { background: rgba(255,255,255,.07); border-radius: 10px; padding: 10px 12px; }
.v2 .calc-out small { display: block; font-size: .72rem; color: #c3cce0; }
.v2 .calc-out b { font-family: var(--serif); font-weight: 400; font-size: 1.35rem; color: #fff; }
.v2 .calc-out .warn b { color: #f0b7a6; }
.v2 .calc-out .gold b { color: var(--accent-light); }
.v2 .calc-msg { margin-top: 12px; font-size: .88rem; color: #e8ecf5; min-height: 2.6em; }
@media (max-width: 560px) { .v2 .calc-grid, .v2 .calc-out { grid-template-columns: 1fr; } .v2 #ads .calc label { min-height: 0; } }

.v2 .connect { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; margin-top: 44px; position: relative; }
.v2 .connect::before { content: ""; position: absolute; left: 16%; right: 16%; top: 44px; border-top: 2px dashed var(--accent-light); }
.v2 .node { text-align: center; padding: 0 18px; position: relative; }
.v2 .node img { width: 88px; height: 88px; border-radius: 50%; object-fit: cover; object-position: center 30%; margin: 0 auto 14px; border: 3px solid var(--paper); box-shadow: 0 0 0 2px var(--accent-light); }
.v2 .node.me img { box-shadow: 0 0 0 3px var(--accent); }
.v2 .node small { display: block; font-size: .72rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--accent); margin-bottom: 6px; }
.v2 .node h3 { font-size: 1.15rem; margin-bottom: 6px; }
.v2 .node p { font-size: .93rem; color: var(--muted); }
.v2 .node a { text-decoration: none; }
.v2 .node a:hover h3 { text-decoration: underline; }
.v2 .example { margin-top: 40px; background: var(--white); border: 1px solid var(--line); border-radius: 16px; padding: 22px 26px; font-size: 1rem; }
.v2 .example b { color: var(--primary-dark); }
@media (max-width: 900px) { .v2 .connect { grid-template-columns: 1fr; gap: 28px; } .v2 .connect::before { display: none; } }

.v2 .others { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; margin-top: 36px; }
.v2 .other { display: flex; gap: 16px; align-items: center; background: var(--white); border: 1px solid var(--line); border-radius: 16px; padding: 20px; text-decoration: none; transition: border-color .2s, transform .2s; }
.v2 .other:hover { border-color: var(--accent); transform: translateY(-2px); }
.v2 .other img { width: 56px; height: 56px; border-radius: 50%; object-fit: cover; object-position: center 30%; }
.v2 .other b { display: block; color: var(--primary-dark); font-family: var(--serif); font-weight: 400; font-size: 1.2rem; }
.v2 .other small { color: var(--muted); }
.v2 .other .arrow { margin-left: auto; color: var(--accent); font-size: 1.3rem; }
@media (max-width: 700px) { .v2 .others { grid-template-columns: 1fr; } }

.v2 .cta { background: var(--primary-dark); color: #e8ecf5; text-align: center; }
.v2 .cta h2 { color: #fff; }
.v2 .cta .lead { color: #c3cce0; margin: 0 auto 26px; }
.v2 .cta .btn-primary { background: var(--accent); }
.v2 .cta .btn-primary:hover { background: #8d6c35; }
.v2 .cta .link { color: var(--accent-light); }

/* ==========================================================================
   Marca y diseño: sistema de marca de ejemplo y chequeo
   ========================================================================== */
.v2 #brandBoard {
  --ex-1: #b5543c; --ex-2: #5e6b45; --ex-3: #f4ead8; --ex-4: #2b2b2b;
  opacity: 0; transform: translateY(12px); transition: opacity .7s, transform .7s;
}
.v2 #brandBoard.in { opacity: 1; transform: none; }
.v2 .bb-top { display: grid; grid-template-columns: 1.2fr 1fr; gap: 12px; }
.v2 .bb-cell { background: var(--ex-3); border-radius: 14px; padding: 16px; position: relative; }
.v2 .bb-cell > small { position: absolute; top: 10px; left: 12px; font-size: .66rem; letter-spacing: .08em; text-transform: uppercase; color: #8a7a62; }
.v2 .mark { display: inline-grid; place-items: center; border-radius: 50%; background: var(--ex-1); color: var(--ex-3); font-family: var(--serif); line-height: 1; }
.v2 .wordmark { display: flex; align-items: center; gap: 12px; margin-top: 18px; }
.v2 .wordmark .mark { width: 56px; height: 56px; font-size: 1.6rem; }
.v2 .wordmark b { font-family: var(--serif); font-weight: 400; font-size: 1.7rem; color: var(--ex-4); line-height: 1; }
.v2 .wordmark .sub { display: block; font-size: .66rem; letter-spacing: .2em; text-transform: uppercase; color: var(--ex-2); margin-top: 4px; }
.v2 .sizes { display: flex; align-items: flex-end; justify-content: space-around; margin-top: 22px; gap: 8px; }
.v2 .sizes div { text-align: center; font-size: .66rem; color: #8a7a62; }
.v2 .sizes .mark { display: grid; margin: 0 auto 6px; }
.v2 .palette { display: grid; grid-template-columns: repeat(4, 1fr); gap: 8px; margin-top: 12px; }
.v2 .palette div { border-radius: 10px; height: 46px; display: flex; align-items: flex-end; padding: 5px 7px; font-size: .62rem; font-family: ui-monospace, monospace; }
.v2 .apps { display: grid; grid-template-columns: 1.3fr 1fr 1fr; gap: 10px; margin-top: 12px; }
.v2 .app { border-radius: 12px; overflow: hidden; background: var(--ex-3); min-height: 96px; position: relative; }
.v2 .awning { height: 22px; background: repeating-linear-gradient(90deg, var(--ex-1) 0 14px, var(--ex-3) 14px 28px); border-bottom: 3px solid var(--ex-4); }
.v2 .storefront .sign { margin: 12px auto 0; width: 80%; background: var(--ex-4); color: var(--ex-3); text-align: center; border-radius: 4px; padding: 6px 4px; font-family: var(--serif); font-size: .95rem; }
.v2 .tag-app { display: grid; place-items: center; padding: 12px 12px 24px; }
.v2 .price { background: #fff; border: 1px solid #e6d9c2; border-radius: 8px; padding: 8px 10px; text-align: center; width: 100%; }
.v2 .price small { display: block; font-size: .62rem; color: var(--ex-2); text-transform: uppercase; letter-spacing: .08em; }
.v2 .price b { font-family: var(--serif); font-weight: 400; font-size: 1.15rem; color: var(--ex-1); }
.v2 .avatar-app { display: grid; place-items: center; padding: 12px 12px 24px; text-align: center; }
.v2 .avatar-app .mark { display: grid; margin: 0 auto; width: 40px; height: 40px; font-size: 1.05rem; box-shadow: 0 0 0 2px #fff, 0 0 0 4px var(--ex-1); }
.v2 .avatar-app .handle { display: block; font-size: .66rem; color: var(--ex-4); margin-top: 6px; }
.v2 .app-label { position: absolute; bottom: 5px; left: 0; right: 0; text-align: center; font-size: .6rem; color: #8a7a62; letter-spacing: .06em; text-transform: uppercase; }
@media (max-width: 560px) { .v2 .bb-top { grid-template-columns: 1fr; } .v2 .apps { grid-template-columns: 1fr 1fr; } .v2 .apps .storefront { grid-column: 1 / -1; } }
@media (prefers-reduced-motion: reduce) { .v2 #brandBoard { opacity: 1; transform: none; transition: none; } }

.v2 .check { background: var(--primary-dark); color: #e8ecf5; border-radius: 16px; padding: 22px; }
.v2 .check h4 { font-size: 1.2rem; color: #fff; margin-bottom: 4px; }
.v2 .check > small { display: block; color: #c3cce0; font-size: .8rem; margin-bottom: 12px; }
.v2 .check ul { list-style: none; display: grid; gap: 6px; }
.v2 .check label { display: flex; gap: 12px; align-items: flex-start; padding: 9px 12px; border-radius: 10px; background: rgba(255,255,255,.05); cursor: pointer; font-size: .9rem; line-height: 1.4; transition: background .2s; }
.v2 .check label:hover { background: rgba(255,255,255,.09); }
.v2 .check input { appearance: none; -webkit-appearance: none; flex: none; width: 20px; height: 20px; border-radius: 6px; border: 1.5px solid var(--accent-light); margin-top: 1px; display: grid; place-items: center; cursor: pointer; }
.v2 .check input:checked { background: var(--accent-light); }
.v2 .check input:checked::after { content: "✓"; color: var(--primary-dark); font-weight: 700; font-size: .8rem; }
.v2 .check input:focus-visible { outline: 2px solid #fff; outline-offset: 2px; }
.v2 .score { margin-top: 14px; display: grid; grid-template-columns: auto 1fr; gap: 12px; align-items: center; }
.v2 .score b { font-family: var(--serif); font-weight: 400; font-size: 2rem; color: var(--accent-light); line-height: 1; }
.v2 .meter { height: 8px; border-radius: 99px; background: rgba(255,255,255,.12); overflow: hidden; }
.v2 .meter i { display: block; height: 100%; width: 0; background: var(--accent-light); border-radius: 99px; transition: width .4s; }
.v2 .check-msg { margin-top: 10px; font-size: .9rem; min-height: 2.6em; }
.v2 .check-more { margin-top: 8px; font-size: .85rem; }
.v2 .check-more a { color: var(--accent-light); font-weight: 600; }

/* ==========================================================================
   Marketing: embudo de ejemplo
   ========================================================================== */
.v2 .funnel { list-style: none; display: grid; gap: 8px; }
.v2 .funnel li { position: relative; border-radius: 12px; padding: 12px 14px; color: #fff; display: flex; justify-content: space-between; align-items: center; gap: 12px; margin: 0 auto; width: 0; transition: width 1.1s cubic-bezier(.2,.7,.2,1); overflow: hidden; }
.v2 .funnel li small { display: block; font-size: .72rem; opacity: .85; margin-top: 2px; }
.v2 .funnel li:nth-child(1) { background: var(--primary); }
.v2 .funnel li:nth-child(2) { background: var(--primary-dark); }
.v2 .funnel li:nth-child(3) { background: var(--accent); }
.v2 .funnel li span { font-size: .85rem; opacity: .9; }
.v2 .funnel li b { font-family: var(--serif); font-weight: 400; font-size: 1.35rem; }
.v2 .sources { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 14px; font-size: .8rem; }
.v2 .sources span { background: var(--bg); border-radius: 99px; padding: 4px 10px; color: var(--primary-dark); }
.v2 .sources b { color: var(--accent); }

/* ==========================================================================
   Números: tablero de ejemplo
   ========================================================================== */
.v2 .rows { list-style: none; }
.v2 .rows li { display: grid; grid-template-columns: 110px 1fr 46px; gap: 10px; align-items: center; padding: 7px 0; font-size: .85rem; }
.v2 .bar { height: 10px; border-radius: 99px; background: var(--bg); position: relative; overflow: hidden; }
.v2 .bar i { position: absolute; left: 0; top: 0; bottom: 0; border-radius: 99px; background: var(--primary); width: 0; transition: width 1.1s cubic-bezier(.2,.7,.2,1); }
.v2 .rows li.top .bar i { background: var(--accent); }
.v2 .rows li.neg .bar i { background: var(--loss); }
.v2 .rows li span:last-child { text-align: right; font-weight: 600; color: var(--primary-dark); }
.v2 .rows li.neg span:last-child { color: var(--loss); }